Kate Athmer’s Resume

SUMMARY

Revenue marketer, go-to-market expert, published author, speaker and all-world problem solver
Experienced in using data & technology to create and capture demand, accelerate deals, and align teams
Exceptionally flexible and resourceful, frequently recognized for disciplined execution and bias toward action
Passionate about building value for organizations that make lives better and embrace a balance of creativity/efficiency, curiosity/#getitdone, and ownership/teamwork

EXPERIENCE

Bombora 2019-2022

VP of Growth (promoted after 1 year as Sr. Dir. Demand Marketing and Sales Development) -Remote

Led a growing team responsible for generating 70% of pipeline – company achieved 2x revenue growth ($30-60m) over the past 3 years. Managed $2.5m budget for all marketing spend – programs and tech.
Built the growth marketing function from the ground up. Direct reports included demand gen, content, field, partner and digital marketing, plus an ABM team and BDRs. We “punched well above our weight.”
Launched a “freemium” tool & referral program to generate demand for the Commercial segment
Introduced ABM to land new and expand existing Enterprise customers
Helped RevOps build a unified sales/marketing process that uses a sophisticated account scoring model to direct focus for marketing programs and sales outbound efforts
Presented to the C-suite on the impact of both marketing investments (ROI) and influence (pipeline impact)
Favorite tools lately: Microsoft Office/Google Suite, Salesforce, HubSpot, Sendoso, LeanData, WordPress, Slack, G2Crowd, Qualified, Bombora, Asana, Wave, GrowSurf, Canva, Calibermind

Integrate 2015-2019

Director of Integrated Marketing – Remote

Design strategic demand gen efforts that follow both traditional lead waterfall philosophies as well as Account-Based Marketing (ABM) to ensure predictable 3x pipeline: drive deal creation and acceleration through coordinated content programs, field events, direct mail, advertising, social, web, email nurture, etc
Responsible for making decisions and directing action based on data including frequent testing, optimization, and cross-department communication. Scaled marketing team from 3-12 people.
Steered the team through a leadership change, 2 acquisitions, and new brand launch effort in just 6 months

Demand and Marketing Operations Manager

Designed and implemented company’s first ever lead-to-revenue model: built processes, implemented tech, and established agreements with sales (+built BDR team) to ensure leads turned into revenue

PointRoll 2011-2015

Marketing Operations Manager – Philadelphia, PA

Selected, implemented, and managed company’s first Marketing Automation Software
Crafted the company’s first digital marketing strategy: owned search (SEO/SEM), social (LinkedIn, Twitter), website (16k views/mo), blog (7-10k views/mo), client newsletter (20k subscribers), and email
Led a team of 9 through a company merge and new brand launch effort, achieved in just 3 months

Senior Digital Project Manager – Philadelphia, PA

Coordinated timing, expectations, and internal support for digital advertising campaigns
Promoted every six months or less after starting as a Junior Campaign Manager in 2011

Philadelphia Flyers 2010

Marketing & Sales Intern for Stanley Cup Final – Philadelphia, PA

EDUCATION

Master of Business Administration (MBA), Finance & Marketing University of Tennessee

Bachelor of Science, Marketing, Sport Management University of Dayton