It’s not 2015 anymore.

Marketing can’t just generate a ton of leads and email addresses, automate a bunch of emails to them, stuff them in some linear funnel (lol), and hand them over to Sales when they meet some arbitrary threshold like downloading an Analyst Report.

And Sales can’t expect that buyers will suffer through multiple discovery calls that serve the seller just to “get a custom proposal” before even getting a glimpse at the product.

Buyers want timely, relevant, and concise communication. Based on accurate data. They want to demo the product. They’re asking their peers where to start and who to trust.

My goal is to help B2B marketing and sales teams adjust their strategies and processes to create buying experiences that the modern consumer demands – and maybe even enjoys!